比赛仍在继续!And the Race is On!
There is no doubt in my mind that this month of October is always one if not maybe the most exciting month of the year.
我觉得10月份毫无疑问是我整年中最兴奋的一个月。
We have the ceramic fair in Bologna and also here in Foshan and Guangzhou. It is always very interesting to see first in Italy what the western Italian companies are going to present. For all the companies like ours here in China the most important thing is to interpret what the Italians are presenting and trying to show as a trend and take what we believe can be implemented here in China.
这期间参观了意大利博洛尼亚陶瓷展,接着广交会和佛山陶博会。每次第一时间看到意大利企业发布的新品都非常有趣。对于所有像我们这样的在中国的公司,最重要的是解读意大利人展示的新品和趋势,然后移植适合中国市场的元素,在中国市场呈现。
Also during the fair in Canton but much more here in Foshan it is always also very interesting to see what the companies are doing, what they are up to, what new products they are manufacturing, proposing, etc.
在广交会尤其是佛山陶博会上,更多是看看同行业们在做什么,了解他们的进步,他们的新品等等。
Some of the companies here in China and specially here in Foshan and that went to Bologna maybe bought some designs of the things they saw in Bologna and try to implement and produce them immediately to always be the first. This type of companies is the innovators and leaders of our industry. Most of the other companies just stay patient and act until they see more clearly what it is going to work or better said what these innovators are selling well and then they start to act.
一些国内的公司尤其是佛山陶企参观博洛尼亚陶瓷展后带回一些他们在展会上看到的设计,并第一时间把这些设计加入到新产品当中。 这些公司都是我们行业的创新者和领导者。而其他大部分公司多数是耐心等待直到看清楚什么产品热销才采取行动,或者说,当创新者的产品卖得好时,他们便开始跟着行动。
One of the things that would be definitely the most interesting to see is the following: What is going to work in China of what was presented in Italy?
非常有意思的一件事情是:意大利展会上的哪些元素将在中国出现并流行。
I am going to give you an example: Wood Planks in bigger sizes up to 120, 150 cm or 180 cm
Would these sizes become a trend? This would be interesting to see in the next few months.
I can tell you that during mybench marking trips to Canton Fair, Foshan Ceramic Fair, CCIH, Showrooms in Foshan, Hangzhou, Ningbo and Shanghai during just these past few days I saw that some companies that are very aware of this international trend and are trying to manufacture larger size planks (Not very many companies but some).
我举一个例子:博洛尼亚展上木纹砖规格增加到120、150甚至180cm,这些尺寸将会成为趋势吗?我们不妨看看接下来的几个月。我最近参观广交会、佛山陶博会、中国陶瓷总部基地以及一些佛山重要的展厅,然后到杭州、宁波和上海出差走访市场,我看见一些公司开始意识到这个国际趋势了,并且尝试生产更大的板材尺寸(不是所有的公司,只是一些)。
Manufacturing these sizes does not mean that they will become a trend in China, well who knows! One thing I can tell you is that we asked around to many people, distributors, sales people, designers and so on and most of them said that the size was too big, specially the 150 or 180 and that they would not work for residential applications but would be ok for commercial appliactions.
这些尺寸并不一定会成为中国的潮流,谁会知道呢!我们咨询过很多朋友,经销商、业务员、设计师,大部分人都说尺寸太大,特别是150、180cm的产品,这些产品在家居空间不大能应用,但是在商业空间是不错的。
So it will be interesting to see if the big wood planks are manufactured, would they sell well? Would there be enough volume to justify their production?
这便出现了一些有意思的问题,到底是否有大规格的木纹砖生产呢?它们能卖得好吗?有足够的销售量来支持生产吗?
And the same exact thing applies to all other styles that were presented during the Bologna Ceramic Fair like the thick 2cmpatio tiles or the multi-pattern proposals that the Italians presented in Bologna. Which of these would become popular or be accepted well in China.
同样有意思的问题可以放在博洛尼亚陶瓷展上的其他风格产品,就像2cm厚的外墙砖,不同尺寸的混合铺贴等等,谁会在中国流行并被广泛接受呢。
So that is why I called the title of this article “And the race is on” to see who would be the leaders and innovators that would try to implement what they saw in Bologna. The companies that would take the risk for a bigger reward, the companies that would be always know to be the pioneers, the change makers and the rest just become followers………..
因此我把这篇文章叫做“比赛仍在继续”,看看谁会成为将博洛尼亚的精粹带来中国的领导者和创新者。谁愿意为更大的回报冒险,谁就会一直成为行业的先锋,并成为改变行业的人,其他人则沦为追随者……
And the most important think: You should not be afraid to fail during this process, what you should be most afraid of is not to try!
最重要的是:你不要害怕在这一过程中的失败,你害怕的应该是不去尝试!
Xie Xie
谢谢
本文链接: http://http://www.icctc.cn/content/?1064.html