2014拉斯维加斯Coverings展
Last week I attended the show COVERINGS in Las Vegas at the Convention Center.The show seemed to be busy and the general feedback was good.
上礼拜我们参加了在拉斯维加斯会展中心举办的COVERRINGS展会。整个展会看上去很繁忙,而且总体反馈不错。
I visited as part of the trip the booths of some of the Chinese Brands that were present: Kito, Dongpeng, New ZhongYuang, name the most important and that had decent size booths.
作为行程的一部分,我参观了一些中国品牌的展位,列一些最重要的并且有一定的参展面积的品牌:金意陶,东鹏,新中源等品牌。
It seems to me that they have better understanding of the American market and are trying or doing the things in such a way that it is easier for the purchaser to view the products. It is also clear that they show the products that are also more attractive for the American market.
看起来,他们对于美国市场有了更好的理解,并且他们正在尝试或者已经在进行某种方法,让买家更好地了解产品。而且很清楚的是,他们所展示的产品对美国市场更有吸引力。
I asked a small company (Trader) how much he spent in doing a 10 m2 booth and he told me that the cost of rent, sending the materials, installation of the booth, hotel, plane tickets and food he was going to spend around 200,000 RMB.
我问了一个小的贸易公司他们在一个10平方米的展位上面花了多少钱,他告诉我包括租金,运费,展位安装,酒店,机票和饮食一起花了大概20万人民币
And I asked him the following question: Are you going to be able to sell more than that amount during the show? He replied to me clearly: Absolutely not!
然后我又问了他接下来的问题:你在这次展会上能拿到这么多的订单吗?他清楚地回答我:当然没有!
But he was very proactive and said that it was a good learning experience and that he met several potential future buyers. Maybe next time he said that he would make adjustments and improvements to get a better chance to sell more.
但是他还是很前瞻性地说,这是一次非常好的学习经历,而且他遇到了一些将来的潜在买家。他说也许下一次他可以做出调整和改进,从而销售更多产品。
The show itself in general did not have anything new, just pretty much the same that was presented in Bologna. The European Italian and Spanish brands that had the largest booths presented the products that were more suitable for the American Market. The styles that dominated the show were again the woods, colorful decos and one thing that I noticed was that there were a lot more stone type items in larger sizes in rectangular form from 30x60, 40x80, 60x120, 50x100.
总体来说,展会本身没有什么新的东西,基本上和博洛尼亚展上一样。来自欧洲意大利和西班牙的品牌占据了最大的展位,它们展示的都是更适合美国市场的产品。占统治地位的产品种类仍然是木纹,颜色丰富的花片,我注意到的另外一件事情是更多的仿石类产品以更大的长方形规格亮相,分别是300x600mm,400x800mm,600x1200mm,500x1000mm.
There were also a few brands that are still pushing the sales of slim tiles of 4-5 mm in very large size panels of 1x3 meters. I was very impressed by the look of these panels and every time they keep looking better and better and almost like the real natural stone.
同样这里还有少数一些品牌仍然在推动4-5mm薄板砖的销售,规格可以去到1x3米。这些薄板的外观给我留下了非常深刻的印象,它们变得更逼真,基本上接近天然石材。
The American distributors seemed to be happy by the improvement of the economy and the better sales. A number that was mentioned was 10-15% better than the previous year. This year had a little of a slow start because of the unusual winter weather that was bad the first 3 months. But now everything is back to normal.
美国的经销商们似乎也对经济的提升和更好的销售状况非常高兴。一个被提到的数字是同去年相比有了10-15%的提升。虽然受到今年前3个月反常的冬天天气影响,今年开局有些慢热,但是现在一切又回归正常了。
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