大家都在谈论什么?
WHAT IS EVERYONE TAKING ABOUT?
每次当我和陶瓷行业相关的人待在一起,无论是和制造方,贸易公司,进口商,出口商还是釉料公司,甚至和展架公司,聊的话题看起来都差不多。
首先肯定是经济。经济情况在好转吗?更具体一点:中国的经济在好转吗?美国市场在恢复吗?很多时候这个话题都是围绕这两个国家展开,就像世界上没有其它国家和陶瓷相关了一样。
另外一个热门讨论是技术,而这里最重要的是喷墨技术。
首先,你在使用陶丽西、卡罗比亚、爱斯玛格拉斯·意达加还是福禄的进口墨水?还是国产墨水?通常这些讨论集中于成本和质量。然后,你所使用的喷墨机的品牌。大部分时候聊的是你的喷墨机器是哪个国产品牌的,它们有多少个喷头。少数企业有来自凯拉捷特,快达平,西斯特姆等企业的进口喷墨机。
最近,聊得很多的关于技术的话题是你是否在用特殊的喷墨效果。有些公司对此很着迷,聊得很多。
然后,话题会转向今天流行什么样的产品规格和风格。什么是热门和畅销的?900×900mm这种新规格会流行起来吗?你能不能生产600×1200mm这样的规格?超大规格薄板会流行起来吗?我们会看到有人生产1600×3200mm这样的大板吗?现代仿古和大理石瓷砖是最流行的风格吗?你在生产和销售这些吗?
最后是关于成本和价格的话题。墨西哥、印度、泰国、欧盟和巴西等国的反倾销,人们对此抱怨连连,顺势谈起当下市场超低的价格和不断上涨的成本如人工、原材料以及租金。
还有其它话题吗?我相信,上面我描述的基本上就是你和陶瓷圈的朋友坐下来聊天的话题中心了。
哦,我还忘了一个……你的企业是否聘用了意大利或者国外的设计师或者产品开发人员?这也是今天一个热门话题……还有其他的吗?
人们不会聊趋势,战略,人力发展,软件和其它的事情,就好像这些事情没有上述那些事情那么重要。
不管怎么说,我们都是陶瓷人,我们的生活和这些话题相关,并且会一直持续下去。
我们会抱怨、会生气,但是事实上作为一个工作,它是很有趣味的。
今天我正飞往美国,我也可以借机看看这个国家在怎么恢复的,看看这将会对陶瓷制造国——中国产生什么样的影响,是否意味着卷土重来的机会,实现中国对美国的陶瓷产品出口增长。
下一篇文章,我会找到一个关于美国和我们行业的好话题。
(翻译:耿海波)
Every time that I get together with any person that is related to the ceramic industry either a manufacturer, trading company, importer, exporter, glaze company and even display manufacturer it seems that the ONLY topics of discussion are the same.
First of all is obviously the ECONOMY. Is the economy getting better? And to be more specific: Is the economy in China getting better? Is the USA market getting back again? Here these two are most of the time discussed as the top priority like if there were no other countries in the world related to ceramic.
Another top topic of discussion is the TECHNOLOGY. Here the first and most important is digital technology!
Are you using imported inks from Torrecid, Colorobbia, Esmalglass Itaca, Ferro? Or the domestic brands? Usually the discussion focuses on costs and quality. The second is the brand or brands of the digital machine you use. Most of the time here is which domestic brand you have and how many printing heads. There are some but not very many imported digital machines from Kerajet, Creta Print, System, etc.
Now recently the topic related to technology discussed a lot is if you are using or not or if you can print or not DIGITAL INK EFFECTS. Some companies are into this and talking a lot about it.
Then the topic also turns into what kind of products SIZES or STYLES are popular now days. Which ones are hot and selling well? Is it 90x90 the new size that is getting popular? Are you producing or capable of manufacturing 60x120? Are the super sizes of thin panels getting popular? Are we ever going to see anyone making the big panels in 160x320? Is modern rustics and marble ceramics the most popular styles? Are you manufacturing and selling them?
Last is the topic related to COST or PRICE. The dumping cases of Mexico, India, Thailand, European community, Brazil and so on……People complain a lot and bring the topic of super low market pricing and the increasing costs of manufacturing like labor, raw materials and rents.
Are there any other topics? I think that what I describe above is the CENTER of ANY if not ALL the discussions when you seat down to talk to friends that are in the industry.
Ah, I forgot one more…….are you using ITALIAN or Foreigner designers or product developers in your company?
A Hot topic now days……is there anything else?
People never talk about TRENDS, STRATEGY, PEOPLE DEVELOPMENT, SOFTWARES and other things like these that are as important as the obvious ones above.
Anyway we all are ceramic people and our lives are and forever will be related to these discussions.
We all complain, we all get angry but in reality it is FUN and interesting as a job.
I am flying today to USA and I will get a chance to see how this country is making a comeback and how it may affect and improve the chances of China as a ceramic manufacturer to make and impact, a comeback or an increase in product exports to this country.
My next article will be written from there. I will find a good topic about USA that relates to our industry.
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