纪录是要来被打破的,新纪录即是新标准
RECORDS ARE MEANT TO BE BROKEN,The New Record is the New Standard
陶博会终于结束了,对于一些公司来说,这是放松享受一下的时刻,但对于其他的一些人来说,陶博会的结束意味着是时候更努力地工作。
CERAMBATH Fair is finally over….for some it may be time to relax and enjoy the fact that the fair is over while for some others it may be the time to work even harder.
我们都知道,很多公司为了在陶博会上能够将最好的展厅、展位、产品和展会筹备方案呈现出来而投入了很多精力,甚至加班加点。一旦展会结束以后,很多人和公司就会好好坐下来,放松自己,弥补过去几周的辛苦工作。众所周知,陶博会是一个契机,能够让你检验你的努力是否都得到了回报,它们是否创造了更多销量,得到了更好的反馈,为你的品牌赢得了更多的信任等等。同时,这也是一年中,我们向其它企业出牌的机会,让大家知道我们所致力的工作,同时也能看到其它企业正在做什么,和他们的发展等等。
We all know that all the companies work extra time and put a lot of effort to come up with their best looks, the best showrooms, booths, products, proposals for the fair. And once it is over many people and companies seat back, relax and even take some time off because of the hard and heavy work done during the previous weeks. We all know that the fair helps you realize if the things you worked on were well received, if they created more sales, better feedback, more trust in your brand and so on. Also it is the time of the year that we all kind of open our game cards and show what we are doing to the rest of the companies and we all also realize what the others are doing, how they are developing, and so on.
我在此不能向大家展现更多的图片,也无法用更多的篇幅向大家分享更多感想,所以我想用简单的方式分享一些在展会上看到的一些事物的看法。接下来,我会简单地说一下本次陶博会的总结。
I want to personally tell you about the things I saw during the fair in a simple way because I do not have the luxury of writing a lot and show many pictures. So I will give you my simplified version of the summary of the fair, and here it is…
在展会的最后一天,我去参观了一些由我们墨西哥以及美国团队精选的展位和展厅,他们参观以后认为这些牌子最出色,于是我看到了这些:
The last day of the fair I went to visit a selected few stands, booths or showrooms of companies that our team from Mexico and USA told me to go see because they thought were the best. So I went to most of them and I saw the following:
产品的设计水平和产品的应用能力提升得非常快,有一些案例,只因为你身处中国,知道这是中国企业,否则,你会认为这是意大利公司的出品。
The level of design related to product and the way to show it keeps improving in a very fast way and in some cases just because you know you were in China you now the company was Chinese otherwise the looks were up there with any Italian companies.
现在很多公司对博洛尼亚展之行和趋势都有更进一步的关注,并表现出更重视的态度,但他们依旧缺乏如何对趋势进行解读的经验,特别是如何结合他们各自企业的风格和特点去利用趋势,从中受益。他们都知道趋势很重要,对于这些趋势采取的措施很快,然而往后还需要投入更多额外的工作去完善。
There is a much higher concern and many companies are paying serious attention to the trip to CERSAIE and the trends but still lack the experience on how to interpret them and especially to their benefit and the very personal and particular style of each company. They know the trends are important but the companies are reacting to do things fast. Still here in this are there is some extra work to do.
一些公司针对他们的品牌或者产品特地举行了一些特别的展示发布,甚至是盛大的开幕活动,绝大部分都做得非常好,让人印象深刻!所有人都办得非常出色!我认为我甚至都不需要点出是哪些品牌,你们一定都知道他们是谁。
A few companies had special presentations and even grand openings of their brands or for their products in pretty much all these cases were very well done and very impressive! Good job done by all of them. I don’t think I even need to mention who they were because I know you all know who they were.
一些中国品牌上升得很快,在他们身后也有一些后起之秀紧跟而上,这对于行业来说是一个好的迹象!不幸的是,总有一些负能量在扩散:一些公司只是坐在那里,等待着抄袭。他们寻找抄袭的机会,用更低的预算去生产相似的产品,以更低的价格出售产品,影响着我们行业里的所有人。无论如何,希望大家能更多地专注于创新,更少地去抄袭……
A few of the Chinese brands are improving a lot and the next few is right behind them and it is a good sign for the industry and that is absolutely great. Unfortunately there is always something negative that keeps making the progress more challenging and that is the companies that just seat back wait and copy. They find ways to copy, lower the cost in some ways by making the products similar but of less quality and they offer them cheaper affecting us all. Anyway if all would be a little more focused on innovating and less on copying…
最后,我想谈一下由陶瓷总部举办的趋势观享会。我想要给他们以及他们举办这次活动的方式致以最真诚的祝贺。如果说是我们打开了大门,创造了对趋势活动的关注,在过去建立了一个标准的话,我绝对相信,陶瓷总部和汤女士在这一次的趋势观享会后,带来了更高的标准。我认为活动非常出色,演讲嘉宾都不能更好了,他们对于博洛尼亚展和趋势都给出了具有个人特色,角度特别的看法,它们参考性非常高,有趣且意义非凡。对于这些,我能想到的唯一事情,就是下一年,一定要更好地计划,更努力地工作,把这些做得更好!
Last comment will be on the TRENDS conference that was organized by CCIH. I want to give my most sincere congratulation to them and the way the event was organized. If we open the caged and created the interest on the trends event and if we ever set in the past a standard I honestly believe that CCIH and Mrs Tong after holding the event set the bar higher and set a new standard. I believe the event was excellent, the speakers couldn’t be any better and all of them gave their very own and different point of view of CERSAIE and the trends. It was very informational, interesting and meaningful. And know the only thing left would be to think, plan and work harder for next year to find ways to do it better!
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