【汉贝托专栏】保持与时俱进，才能增强企业韧性 Resilience Through Reinvention

在当前市场环境动荡和竞争日益激烈的行业中，脱颖而出已经成为前所未有的关键因素。长期的经济衰退和快速的数字化转型使消费者更加知情，品牌忠诚度降低。在这种情况下，企业只有真正地链接人们今天的生活方式以及未来的生活方式，才能建立韧性。

In the current volatile market environment and increasingly competitive industry, standing out has become a key factor like never before. The prolonged recession and rapid digital transformation have made consumers more informed and less brand loyal. In this landscape, businesses can only build resilience by staying genuinely relevant to how people live today and how they will live in the future.

我们需要对消费者有更深入、更本能的了解。在大数据时代，我们可能会被数据淹没，分析过去的行为，而不是预测未来。虽然数据提供了洞察力，但它可以引导我们改进昨天，而不是创造更美好的明天。

There is a need for a deeper, more instinctive understanding of consumers. In the era of big data, we risk being overwhelmed by numbers, analyzing past behaviors rather than anticipating the future. While data provides insights, it can also lead us to refine yesterday rather than create a better tomorrow.

我们必须超越数字，关注消费者行为中微妙而轻细的信号。有时候，我们比想象中更需要依靠直觉。决策不仅仅是数字。迄今为止，我们做出的最有影响力的决定都来自直觉、本能和愿景。在探索未知领域时，数字只能带你走这么远。

We must listen beyond the data, tuning into the subtle, softer signals of consumer behavior. Sometimes, more than we think, we need to rely on intuition. Decision-making is more than just data. The most impactful decisions we have made so far have come from intuition, instinct, and vision. When navigating the unknown, numbers can only take you so far.

随着消费者需求多样化、个性化的趋势日益增强，陶瓷品牌传统的展示方式正在迅速过时。中国的动态需求一直难以满足；具有讽刺意味的是，不确定的时代要求我们重新评估我们的风险偏好，并加大承担风险的力度。不确定性孕育着机遇，我们必须接受大胆的想法，以保持自己的地位和价值。正如我常说的：“危机时刻也是机遇时刻。”

With the increasing trend of diversification and personalization of consumer needs, the ceramic brand's traditional display methods are becoming rapidly obsolete. The dynamic demand of China has been challenging to meet; ironically, uncertain times demand reevaluation of our risk appetite and increased risk-taking. Uncertainty breeds opportunity, and we must embrace bold ideas to stay relevant. As I always say, “Times of crisis are also times of opportunity.”

ICC作为设计的领导者，决定改变、适应和升级品牌总部展厅及其在市场和艺廊店面中的方式。此次升级将有效展示品牌主体特色，提升用户体验，彰显品牌实力。ICC的创新提升了品牌识别度，提高了逼真的展示效果，使产品更具吸引力，更容易看到，更容易选择。通过提供更具沉浸感的解决方案，优化客户体验，从而实现更专业、更高效的沟通。

ICC, as a leader in design, decided to change, adapt, and upgrade its corporate exhibition hall and its approach in the market and galleries. This upgrade will effectively showcase the main brand characteristics, enhance the user experience, and demonstrate brand strength. The innovation of ICC Tiles enhances the brand identity, improves realistic display effects, and makes the products more attractive, easier to see, and select from. Optimizes the customer experience by providing a more immersive solution, resulting in more professional and efficient communication.

▲ICC瓷砖岩板中国总部

最重要的是：与时俱进保持自己的地位和价值，是企业的韧性。为了发展壮大，我们必须将数据驱动的洞察力与本能的理解力结合起来。我们必须承担更多的风险，以保持进步和保持有利的市场地位。归根结底，韧性和保持价值是一回事。最后，我想分享以下两句话，这两句话真正反映了我们公司的理念和灵魂：

The Bottom Line: Relevance is Resilience. To thrive, we must combine data-driven insights with instinctive understanding. We must take more risks to remain relevant and maintain a favorable market position. Ultimately, resilience and relevance are one and the same. To end, I would like to share the following two quotes that genuinely reflect the philosophy and soul of our company:

“We embrace change, trust our mission, follow our passion, and stay true to ourselves despite adversity and uncertainty.”