最期待的展览即将到来
――意大利博洛尼亚陶瓷展2周倒计时!
THE MOST ANTICIPATED SHOW IS AROUND THE CORNER Cersaie in Bologna is just 2 weeks from Today The yearly ceramic show in Bologna is just a few days from today. It starts on Tuesday September 25. If you are in the ceramic industry, this is the show you have to go to every year.
All the trends in color, styles, sizes, finishes of the following year are determined in show. And this year like they do every two years the equipment, machinery and raw materials show will be held in Rimini at the same time.
Everyone tries to go to both shows on the same week. Of course it is more important if you are also a manufacturer and not only a distributor.
I will go again this year like I have done it for the past 12 years in a row. I truly get excited when it is time to go there. I really enjoy making the trip and continue learning about our industry. I never get tired of doing so.
I also enjoy everything else that I experience or that I get exposed to during this week. From the food that I eat (I like Italian Food) to the good red wines, the shopping, the architecture of the old world even up to the fashion trends and how the people dress to go to the show. I also get to see all of my old collages from Interceramic USA or Mexico.
The most important executives from our company go there and it is always nice to see them all in one place at the same time. This will also be a very important week because of the fact that we will hold our first ICC board meeting outside of China in the city of Bologna. All ICC Board members from China, Mexico & USA will be present.
Italians are the world leaders in design, and when I say design I refer designing everything. Cars, Ceramic, Clothes, etc.
They set the trends of our industry!
So it is always exciting to me to see what is new. What new styles will they come up with? What will replace the wood as the most popular product to manufacture and sell? What other new technological advances will we see? What other new raw materials or finishes will they come up with? What sizes will be the most popular?
This is the reason you go to this show. You go to see, learn, take lots of pictures, see new equipment, learn about new raw materials and also to hear all the gossip about our industry (Good and Bad News)
What companies are doing well? What booth is the best? What product is the most spectacular? What companies have closed? Who has gone bankrupt? Who went to the show? Who did not?
Anyway it is a lot of fun!
For me, the fun started from the time I tried to get my air ticket from Guangzhou to Bologna. The options flying from Guangzhou are very limited and get full very fast. When I lived in USA I had many options flying from Dallas and it was very easy to get a ticket and the price was very reasonable.
From Guangzhou to Bologna the pricing was extremely high 30,000 RMB and you just couldn’t get a ticket to fly Saturday, Sunday or Monday even at this price.
So my best option was to fly from Hong Kong to Milan Sunday to Saturday. The price was much better…….only 12,000 RMB. I still have to take the train from Milan to Bologna but it is only 25 Euros more or less.
I promise you I will take some good pictures during the show and also I will make an interesting summary so you can read and enjoy on the next article.
Until then, I wish everyone going to the show to travel safe and take good care of your passport and wallet. I have seen too many people losing them during the show.
Xie Xie
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