第一届中意陶瓷设计奖暨2013中国国际陶瓷工业技术与产品展览会
2013 ChinaInternational Exhibition for Ceramic, Technology & Product&
First China ItalyCeramic Design Award 2013
第一届中意陶瓷设计奖暨2013中国国际陶瓷工业技术与产品展览会
Ni Hao Everyone,
大家好
I am going to take this opportunity to talk to you and give you some feedback about the event that’s was held last night May 29
我要借此机会,向你们说一下前天5月29日晚间举行的第一届中意陶瓷设计奖的盛况,以及一些建议。
The event was organized and sponsored by ACIMAC, the Italian Trade Commission & Ceramic TownWeekly
I have been to many of these type of events in Chinaand honestly usually most of them are organized well, the events are at very nice places, the media is always present but there are a few other things that for some reason do not work fine. I would like to talk about this at the end of the article.
这项活动是由ACIMAC、意大利贸易协会以及陶城周报联合组织及赞助的。到中国后,我参加过许多这类型的活动,实话说,大部分都组织得不错,在很好的地方举行,邀请媒体出席报道,当然啦,由于有些环节不完善,总是有一点小瑕疵。我会在文章的最后说说这一点。
But first let me say that whoever had the idea of having this meeting and giving these awards was fantastic. Just having ACIMAC validating and evaluating the products is a great way to recognize the companies that are doing a better job and paying more attention to design, technology and quality which is in line with the event that happen every year related to equipment, Technology, Product and Raw Materials related to our industry here in Guangzhou-Foshan area.
但首先,我必须肯定,那些举办这样的交流会及制定颁奖项目的人们,他们有这样的意识,是非常棒的一件事。就拿ACIMAC来说,该组织对瓷砖产品的验证及评价,不但使行家看到那些为行业作出更大贡献,更注重产品设计、技术研发和产品质量的公司所取得的进步,也与广佛地区每年开展的陶瓷机械、技术、产品及原材料交流活动相得益彰。
I have not been to the Exhibition yet but some of our people have been there already and have attended this event for several years now. The feedback from them and the biggest impression was everything related to digital technology. It is here to stay, it is growing at an exponential rate, it is getting better and I can finish by saying that the world eyes are on China and specially Italy and Spain because China is the world largest tile producer (Almost as big as the rest of the world combined) and the whole Chinese Ceramic industry is shifting rapidly to digital 100%.
我没有去参加2013中国国际陶瓷工业技术与产品展览会(下简称“广州工业展”),但我们公司有些人已经参加了好几年。从他们的反馈中得知,他们对这次广州工业展最大印象是:所有事情都和数码喷墨技术有关。这就是说,数码喷墨技术在陶瓷行业的应用正迅猛发展。我可以断言,全世界都在关注中国这个最大的瓷砖生产国(中国的产量差不多相当于世界其他产地的总和),尤其是意大利和西班牙,而中国的陶瓷全行业正加速向数码喷墨技术转型升级。
Everyone is trying to get a piece of the cake!
人人都想早占先机,分享到一片蛋糕!
Anyway, going back to the event, I can tell you one more time that the idea was great. The companies interested in participating submitted their products, names and a little more info related to the technology used, raw materials, design firm, etc. Great way of doing it! What I would have done differently to make it more interesting at the end show the product on the screen, a true installation and some of the information provided about the winning products.
好,回归到前面说到的设计奖活动上,我再重申一遍,活动的理念很棒。参加的公司很乐于展示他们的产品、品牌以及分享一些关于技术应用、原材料、设计公司的信息。这方法很好啊!但换作是我,在活动的尾声,我会在大屏幕上展示产品及实景铺贴效果,还有获奖产品的信息,作为压轴献礼,让整个活动更有新意。
I had a conversation with two or three people at the event and the information and feedback shared was very interesting.
我跟两三个活动的参与者谈话,他们分享的信息及意见非常有趣。
One of the first things that caught my eye was the very, very, very few bosses or Top Managers that attended the event from the different companies. Why these people do not attend?
让我最惊讶的现象是,极少极少企业老板或高管层去参加这活动。为什么这些人都不去参加呢?
It also seem like the people that attend are only the ones that are going to receive something or that are going to give a speech.
而且好像参加这活动的人,都仅仅是怀着拿点东西为目的,或去作个演讲就了事。
There should be also a better way to make it really attractive to go and certainly the best way is to have a good theme and professional presentation with video, pictures, examples, etc. to make it really worth going and not so much giving many awards so many companies or people attend.
这样的活动,应该有更好的方式,让活动变得更吸引,让大家自愿去参加,而最好的办法,莫过于赋予活动一个好的主题,围绕主题的专业演讲,在视频、图片、例证等的烘托下,更见其实践性,更让人觉得不虚此行,而不应该这么多公司、这么多人挤着参加就仅仅是为了领奖。
To end, I understand well that this was the first time that this event was done and many good things were done but certainly there would be many adjustments that have to be done for next year to make it better. I want to clarify that I am not trying to complain but instead give you my honest opinion on how to this better.
最后,我明白这个活动是第一次举办,做得不错,当然来年会做好些调整,让整个活动更完满。我要说明我不是抱怨,相反,对于明年怎么能办得更好,我提供我一些真诚的看法。
Giving awards to so many companies make the award lose some value, so this somehow has to change, while in the other hand maybe it was ok to give only this first time.
那么多公司获奖,削弱了奖项的含金量,这个得改变,换句话说,这做法可能只适用于第一届。
I enjoyed the event a lot, the music at the end that most people did not hear because the left early and it was good to see some of the colleagues of the industry and share some info and ideas.I will be more than happy to help with ideas to make this event betterand make it one of the most important to attend.
我非常享受参加这次活动,而压轴的音乐会,很多人都没听,提前走了;另一方面我很高兴看到一些同行,并分享一些信息和想法。如果我这些建议能促进这个活动办得更好,成为行业内最重要的活动之一,我将更加高兴。
本文链接: http://http://www.icctc.cn/content/?784.html