【汉贝托专栏】要成为最好的,你必须能够应付最坏的 GM's Column
作者:ICC瓷砖总经理汉贝托
(ICC GM Humberto Valles)
Life is all about handling different situations and managing people. You could be successful ONLY if you are able to handle stressful situations.
生活就是处理不同的情况,管理不同的人。只有处理好压力,你才能成功。
No one could have ever predicted the impact and extent of this Pandemic. In very simple words, it is slowly destroying everything everyone has been working on for the past few years or even in their entire lifetimes. The economies of the world are rapidly going backwards to levels of not only recession but depression that was only seen in the 1930’s after world war one.
没有人能够预测这一流行病的影响和程度。用很简单的话说,它正在慢慢摧毁每个人在过去几年甚至一生中一直在努力的一切。世界经济正在迅速倒退,不仅出现衰退,而且陷入仅在1930年第一次世界大战后出现的萧条。
Incredible high levels of unemployment, the price of oil below zero (negative number), entire industries on a brink of collapse like the airlines, businesses closing their doors forever like restaurants, retail stores and so many other things that honestly our brains have a difficult time understanding and processing right now.
令人难以置信的高失业率,油价低于零(负数),整个行业像航空公司一样濒临崩溃,企业像餐馆、零售店一样永远关门,还有那么多其他事情,老实说,我们的大脑很难立即理解和处理。
There is so much uncertainty, the challenge we have is unprecedented; we have never faced as a company, as an industry or as a nation a greater challenge than the one we have right now in front of us. And even though we will still see unexpected changes in the market due to this situation, new policies and conditions, delays in recovery in the domestic market and definitely from other world economies, we just can’t seat and wait until things get better.
不确定性如此之多,我们面临的挑战是前所未有的;作为一个公司,作为一个行业,作为一个国家,我们从来没有面临过比我们现在面临的更大的挑战。即使我们仍然会看到由于这种情况、新的政策和条件、国内市场的缓慢复苏以及来自其他世界经济体的意外变化,我们也不能坐等,等到情况好转。
Positive thinking, forward thinking, positive attitude, resilience, teamwork, diligence, speed, taking risks, innovation, commitment, open mind, dedication, hard work and sacrifice are just a few of the words that come to my mind when I start thinking on how to handle and what to do during this difficult time.
积极思考、前瞻性思考、积极态度、应变能力、团队合作、勤奋、速度、冒险、创新、承诺、开放的心态、奉献、努力工作和牺牲,这些只是我开始思考在这个困难时期该如何处理和要做什么的时候,我脑海中浮现出来的词语。
Without a question the companies that are better prepared and ready to change and adjust the fastest will be the ones that will emerge as the new leaders in the industry, and I also believe that the hardest of times usually lead to the greatest of moments. We have everything we need to make out of this crisis an opportunity and for our company to excel by taking advantage of our size, speed, innovation and resources: Our New Global Collections, our “ISell” app, “CMall”, Our Social Media Marketing and our future coming approach to get closer to the designer community starting with our PI Award and cooperation with APDC (Asia Pacific Design Center) are just a few of the weapons we have to fight this war.
毫无疑问,那些准备得更充分、更能迅速做出改变和调整的公司,将成为这个行业的新领军者。我也相信,最艰难的时刻往往会带来最伟大的时刻。我们拥有应对这场危机所需的一切机会,并利用我们的规模、速度、创新和资源,使我们的公司脱颖而出:我们的全球原装进口项目、我们的I销宝APP、我们的CMALL小程序、我们的社交媒体营销。我们未来的做法,以接近设计师社区开始,我们的PI奖和与APDC(亚太设计中心)的合作,只是我们打这场战争的几个武器。
One thing, I want you to notice is how China as a country, the government and its people are fighting this pandemic and setting a world example, working together, as a team, as a unit, following strictly the rules, the policies and procedures and beating the virus and its spread. We should take a similar approach and work together for a better future a better brand a better company, because I know if we do, there is absolutely a better chance that we will emerge out of this stronger, more united and as an undisputable leader and more solid company.
有一件事,我想让你们注意到,中国作为一个国家,政府和人民是如何抗击这一流行病的,是如何树立一个世界榜样的,是如何作为一个团队,作为一个整体,严格遵守规则、政策和程序,战胜病毒及阻止其传播的。我们应该采取类似的方法,共同努力,创造一个更好的未来,一个更好的品牌,一个更好的公司,因为我知道,如果我们这样做,我们就绝对有更好的机会走出困境,成为更强大、更团结、无可争议的领导者和更可靠的公司。
Last and most importantly, I want to thank you all for your trust in your company: ICC
最后,也是最重要的,我要感谢大家对ICC公司的信任
“Together we are Stronger”
“我们一起更强大”
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